Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only preview your home online, but to take the next step in their home search. It is not uncommon for the perfect buyers of a home to be in another country. It is uncommon for a real estate professional to have resources to find them. The Rob & Brent Group utilize a global network of listings and of highly qualified buyers, allowing them to more perfectly match extraordinary properties with people who cherish them.

Overview of Process:

  • COMPARATIVE MARKET ANALYSIS
    • Comprehensive analysis on your resident, the current real estate market, and market trends
    • Determine the property value and best listing price
    • Discover the seller's goals for selling
  • PROPERTY REVIEW & PREPARATION
    • In-depth review of the sales process, outlining the necessary steps involved in a sales transaction
    • Property assessment and recommendations on how to best market your resident
    • Prepares property for resale by facilitating all services and managing projects with third party vendors; ex: hires contractors, painters, landscapers, cleaners, etc.
    • Review marketing calendar and approved timelines
  • CREATING THE LISTING
    • Gather property data, both public and private records and disclosures
    • Develop strategic marketing plan to promote new listing across multiple media channels, on and offline
    • Book necessary appointments to coincide with approved marketing calendar
    • Determine showing arrangements and date/s of open house
  • MARKETING CAMPAIGN
    • Publish listing online to promote property across the Sotheby’s International Realty’s network of sites
    • Launch advertising campaign/s
    • Host open houses
    • Provide weekly updates and reporting
    • Digital (online presence, e-newsletter promotion, video, mini site, etc.), Social & Print distribution
  • OFFERS & NEGOTIATIONS
    • Prepare and present offers
    • Manage negotiations between parties
    • Thoroughly review all legal documents related to sales transaction and secure signatures
    • Oversee contingency deadlines and coordinate home inspections, appraisals, etc.
    • Point person for all communication between parties
  • THE CLOSING
    • Ensure all legal documents are signed by appropriate parties
    • Check all legal documents for accuracy
    • Help coordinate settlement date and delivery of closing documentation
    • Facilitate key exchange and monitor post-closing activities to ensure smooth transition